Provides proper neck support while you hammock!
","already_has_image":"false","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/b0b6a3b4-aa17-4b01-9ea6-f2dcf32893b6/c62597bd-1f37-4a9f-9384-dabf74a38e99/assets/1697138378776_d-9-a-7454.JPEG"},{"header":"Snap-On Blanket","text":"Stay cozy in your hammock, no matter the weather!
","already_has_image":"false","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/b0b6a3b4-aa17-4b01-9ea6-f2dcf32893b6/c62597bd-1f37-4a9f-9384-dabf74a38e99/assets/1697138378796_d-9-a-7492.JPEG"},{"header":"Drawstring Bag","text":"The entire system compacts into a backpack!
","already_has_image":"false","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/b0b6a3b4-aa17-4b01-9ea6-f2dcf32893b6/c62597bd-1f37-4a9f-9384-dabf74a38e99/assets/1697138378846_d-9-a-7543.JPEG"}]},{"name":"business_model","display_name":"Business Model","subhead":"Business Model","version":"1.0","position":"6","is_carousel":"true","header":"Contemporary Hammock Company: Bridging Sales, Events, and Community Engagement","text":"We make money 3 ways...
","items":[{"icon":"coins","title":"Product Sales","description":"We sell hammocks and hammock stands on our website, in-person at events, and in local stores! Hammocks are $125, Stands are $75, and a Hammock & Stand Bundle is $200. Stands cost us $40 and hammocks cost us $60 to get here.
"},{"icon":"coins","title":"Event Organization","description":"We throw events to keep the community engaged with our company! We've now thrown 3 events: The World's Largest Hammock Hangout, Hammock Festival, and The Haunted Hammock Hangout. We make $ from vendors, sponsors, ticket sales, and hammock sales.
"},{"icon":"coins","title":"Hammock Stand Rentals","description":"We rent hammock stands out at our own events and may also do this at music festivals in the future. We charge $20 for people to rent a stand for the night, people bring their own hammocks or can buy one from us.
"}]},{"name":"company_hero","display_name":"Big Idea","version":"1.0","header":"The Dynamic Hammock: A 3-in-1 Hammocking System","text":"We were inspired when watching students carry pillows and blankets down to our university's park to use in their hammocks. We created a 3-in-1 hammocking system: The Dynamic Hammock! It includes a pillow, blanket, and it all compacts into a backpack!
","video_url":"https://youtu.be/mivWDdgpuQM?si=_BOE_MGn7rqEYy6q","position":"1","on_nav":"false"},{"name":"projection","display_name":"Projections","subhead":"Projections","version":"1.0","position":"7","text":"Market research says the hammock market is growing from $700 M in 2021 to $1.7 B in 2028. We've been selling on average 10 units per month now with 0 marketing budget, if we win this competition, $ will go to ads, dramatically increasing our sales.
","header":"Revenue Growth over the next 5 years in a Growing Market ","unitMeasurement":"currency","dateFormat":"MM/DD/YYYY","items":[{"date":"01/01/2024","value":"15000"},{"date":"01/01/2025","value":"75000"},{"date":"01/01/2026","value":"200000"},{"date":"01/01/2027","value":"500000"},{"date":"01/01/2028","value":"1000000"}]},{"name":"research","display_name":"Research","subhead":"Research","version":"1.0","position":"8","subtext":"The hammock market is growing! We have had over 120 customers, validating our product in the marketplace. We have studied the different customer personas and buyer behaviors of people buying our products.
","header":"Market & Consumer Research","items":[{"data":"$1.7 Billion","header":"TAM in 2028","description":"The hammock market is expected to rapidly grow. Following COVID-19, more and more people are doing outdoor activities. The CAGR of the hammock market is at 14%. Tourists, Households, Hotels, and more are buying hammocks.
"},{"data":"100%","header":"New Users","description":"Most of our customers have been first-time hammock buyers. Our product makes a great addition to someone's backyard and also makes for a great gift.
"}]},{"name":"container_cards","display_name":"Milestones","subhead":"Milestones","version":"1.0","position":"5","is_carousel":"true","subtext":"Check out what we've accomplished in the last year...
","header":"Coast to Coast Hammock Co. has brought The Dynamic Hammock to Market","items":[{"icon":"pennant","header":"Launched our Kickstarter with The World's Largest Hammock Hangout","text":"We ran a Kickstarter campaign to raise money to go into production. To launch the campaign, we threw an event on the St. Pete Pier where we set out to break the record for the largest hammock hangout! We broke it with 130 hammocks! (Read more here)
","time":"Oct 2022"},{"icon":"pennant","header":"Kickstarter Goal Reached - Hammocks Arrive","text":"The hammocks went into production in January and finally arrived in May! We had 60 pre-orders that we shipped out upon arrival. Our total order was for 500 units.
","time":"Jan 2023 - May 2023"},{"icon":"pennant","header":"Hammock Festival","text":"We partnered with a local marketing company and threw another event on the St. Pete Pier to celebrate the arrival of the hammocks and get some initial sales! We had 400 people attend who bought tickets to the event. Read more here.
","time":"June 2023"},{"icon":"pennant","header":"Sale # 100!","text":"We made our 100th sale in September! We have now sold a quarter of our inventory (over 120 hammocks) and we also sell hammock stands!
","time":"September 2023"},{"icon":"pennant","header":"Product In Stores!","text":"We just got hammocks put on shelves in the sporting goods store, Play it Again Sports! This was a huge milestone for us as it opened up another sales channel! More local businesses will also be selling hammocks soon!
","time":"October 2023"},{"icon":"pennant","header":"The Haunted Hammock Hangout","text":"Last Saturday we hosted a halloween-themed event on the St. Pete Pier! We played Edward Scissorhands on the big screen and attendees rented hammock stands to view from their hammock. We sold hundreds of tickets and several hammocks as well!
","time":"October 28, 2023"}]},{"name":"team_members","display_name":"Team","position":"3","is_carousel":"true","subhead":"Team","version":"1.0","header":"Meet the Team!","text":"Our team is not only knowledgable, but incredibly motivated to make this company a success!
","items":[{"name":"Haley Tisone","title":"Founder","description":"Haley started Coast to Coast Hammock Co. as a freshman at The University of Tampa. Now a junior, her academic pursuits and hands-on business experience makes her exceptionally qualified to steer the company's vision.
","linkedin":"https://www.linkedin.com/in/haley-tisone-a62a8721b/","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/b0b6a3b4-aa17-4b01-9ea6-f2dcf32893b6/c62597bd-1f37-4a9f-9384-dabf74a38e99/assets/1697138071236_img-2872.jpg"},{"name":"Andrew Gilliland","title":"Investor","description":"Andrew is an e-Commerce operator, owner, and investor based in Tampa.
He is focused on growing a privately held portfolio of direct-to-consumer e-Commerce brands. He makes a great addition to the team, advising us with his expertise in e-Commerce.
","linkedin":"https://www.linkedin.com/in/andrewcgilliland/","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/b0b6a3b4-aa17-4b01-9ea6-f2dcf32893b6/c62597bd-1f37-4a9f-9384-dabf74a38e99/assets/1697138071245_screen-shot-2023-10-12-at-2-33-13-pm.png"},{"name":"Rachel Ruell","title":"PR & Outreach","description":"Rachel is a senior marketing major at The University of Tampa. She works on everything outreach - from contacting news stations to reaching out to influencers!
","linkedin":"https://www.linkedin.com/in/rachel-ruell/","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/b0b6a3b4-aa17-4b01-9ea6-f2dcf32893b6/c62597bd-1f37-4a9f-9384-dabf74a38e99/assets/1697138071256_screen-shot-2023-10-12-at-2-57-41-pm.png"},{"name":"Jonny Barakat","title":"Sales Director","description":"Jonny is a senior entrepreneurship major at The University of Tampa. He works on getting our product in stores and selling at in-person events!
","linkedin":"https://www.linkedin.com/in/madelyn-hutchings-244a72238/","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/b0b6a3b4-aa17-4b01-9ea6-f2dcf32893b6/c62597bd-1f37-4a9f-9384-dabf74a38e99/assets/1698778223506_screen-shot-2023-10-31-at-2-50-05-pm.png"},{"name":"Kaela Klein","title":"Photographer/Videographer","description":"Kaela is a junior film major at The University of Tampa. She takes photos and makes videos for our social media and website.
","linkedin":"https://www.linkedin.com/in/kaela-klein-68095522b/","image":"https://pitchpages-ceo-2021-public-prod.s3.amazonaws.com/companies/b0b6a3b4-aa17-4b01-9ea6-f2dcf32893b6/c62597bd-1f37-4a9f-9384-dabf74a38e99/assets/1697138071298_screen-shot-2023-10-12-at-3-13-12-pm.png"}]},{"display_name":"Problem & Solution","header":"Our Hammock is Designed to Eliminate Stress","items":[{"title":"Inflatable Pillow ","text":"To provide proper neck support, it has an inflatable pillow, allowing you to comfortably read or work from the hammock.
"},{"text":"To keep you warm and cozy on chilly nights, it has a snap-on blanket.
","title":"Snap-on Blanket"},{"text":"Our hammock is a luxury hammock with everything you need for the ultimate relaxation experience. Along with the inflatable pillow and snap-on blanket, our hammock is also double sized. All of this compacts into a backpack, ready to travel anywhere!
","title":"Drawstring Bag"}],"name":"big_idea","position":"2","subhead":"Problem & Solution","text":"On stress-filled days at school, hammocking brought us peace. Our mission is to offer that same sanctuary to you. With every purchase, we give back: 5% of profits go to Mental Health America.
","version":"1.0"},{"name":"investment","display_name":"Use of Funds","subhead":"Use of Funds","version":"1.0","position":"9","text":"One of the key factors hindering our growth is building out marketing systems to be able to scale. We need funding to hire a media buyer & begin creating and split testing content. Ultimately, building these systems will get data to scale long term.
","header":"Fund Our Advertising Budget","items":[{"investment_amount":"3000","label":"Storage Unit for Increased Inventory"},{"investment_amount":"2000","label":"Future Manufacturing"},{"investment_amount":"1500","label":"Amazon, Facebook, Google Ads"},{"investment_amount":"1000","label":"Content Creation"},{"investment_amount":"500","label":"Marketing Materials: new tent, banner, etc."}]}],"tags":[{"id":"20","name":"Consumer Products","icon":"wine-bottle","createdAt":"2021-09-25T11:30:35.069Z","updatedAt":"2021-09-25T11:30:35.069Z","deletedAt":"null","company_tags":{"company_id":"b0b6a3b4-aa17-4b01-9ea6-f2dcf32893b6","tag_id":"20"}}],"template_layout":"basic","tertiary_color":"#ffae52"}